Emphas.is launches publishing arm
A year after photographer Karim Ben Khelifa and editor Tina Ahrens launched the Emphas.is platform, they are now partnering with Walter Tjantelé to bring crowdfunding to the photobook industry.
“To a certain extent, Emphas.is Publishing is the natural evolution of Emphas.is,” said Tjantelé, the firm’s new publishing director, in an interview with BJP last year. “We saw that a lot of people wanted to fund self-published books on our platform, so we started thinking about that. Then came the idea of our own collection of self-published books.” While the photographers get free rein to design the book they want, the cover will have an identifiable mark as part of the Emphas.is collection.
Emphas.is Publishing brings the concept of crowdfunding to photobook publishing – but with a twist, said Tjantelé. Funders will be able to purchase a limited-edition copy of the book at $100 to $150. “The books will come signed, numbered and with a print.” Then, an extra 1000 copies are also made to be sold via the Emphas.is platform. “We’re trying to minimise that risk by carefully selecting the books we wish to see published, because there’s a lot more work involved in getting the books ready in the first place,” says Tjantelé.
Emphas.is Publishing has 10 to 12 projects already in the pipeline, and has lining up three of them for launch – UK Uncensored by Peter Dench, Trading to Extinction by Patrick Brown, and Faded Tulips by William Daniels.
“We’ve been approached by some top photographers who have really good, finished work but can’t find a publisher to publish it,” said Tjantelé. “They tell us stories of very enthusiastic editors who would love to own their books but won’t publish them.” And for Emphas.is, it’s symptomatic of what has gone wrong with the industry. “There’s a big demand for photobooks, but publishers don’t seem to be willing to adapt to that demand,” said Tjantelé. “We’re trying to fix this.”
Words by Olivier Laurent @ The BJP





